Transportation Charter Services (TCS), a leading ground transportation service company based in Southern California, sought an Internet marketing solutions to improve their web visibility, traffic, and increase online lead generation activity.

THE RESULTS

• 106% increase in site visitors from all Channels between Fall/Winter 2014/15 to Fall/Winter 2015/16
• 126% increase in site visitors from Organic search engine traffic between Fall/Winter 2014/15 to Fall/Winter 2015/16
• 148% increase in site visitors from “non-branded”, Organic search terms from Fall/Winter 2014/15 to Fall/Winter 2015/16
• 82% increase in quote request conversion rate, from 3.5% to 6.4% of visitors.
• 391% increase in website leads generated, year over year, from 125 to 489.
• Dramatic increase in lead activity required expansion of inside sales team.
• 10.78x Return On Investment from HDP activity.

STRATEGY

Optimize TCS’s website to improve traffic from search engines and increase lead generation by through the following initiatives:

• Develop and implement a search engine friendly website architecture that facilitates search engine understanding of TCS’s industry standing and promote high organic search engine positioning for all website pages
• Website design and development to improve user experience, navigation, and conversions.
• Ongoing Search Engine Optimization (SEO) and Conversion Optimization to reach the greatest possible number of qualified customers and offer simple, relevant, effective landing pages.
• Develop an efficient lead generation and sales handling process that increases website conversion rates does not degrade user experience.
• Google Adwords campaign development and management: Develop, test, and fine-tune hyper-targeted Google AdWords PPC campaigns to reinforce TCS’s competitive strengths and draw traffic from competitors
• Content creation for new and existing landing pages based on market opportunity analysis.
• Sales process consultation to assist TCS in efficient lead handling and sale closing.