Leprechaun Lines, a charter bus and service line provider out of Upstate New York’s Hudson Valley.

Leprechaun Lines was seeking Digital Marketing Solutions to rehaul their outdated site and implement a new website design, as well as content creation & local SEO to target the high-value direct to consumer charter bus rental market.


  • 56% increase in website ticket purchases
  • 29.01% increase in quote requests
  • 47.11% increase in impressions from “non-branded”, organic search terms
  • 10% increase in clicks from “non-branded”, organic search terms
  • 43% decrease in Cost Per Conversion
  • 63% decrease in Cost Per Click
  • 82.09% decrease in Total Spend on PPC campaigns


Optimize Leprechaun Line’s website to improve traffic from search engines and increase lead generation through the following initiatives:

  • Website design and development to improve user experience, navigation, and conversions
  • Ongoing Search Engine Optimization (SEO) and Conversion Optimization to reach the greatest possible number of qualified customers and offer effective landing pages
  • Website architecture development to facilitate search engine understanding of Leprechaun Line’s industry-leading states and promote high organic search engine positioning for web pages
  • Efficient lead generation and sales handling process designed to increase website conversion rates while enhancing user experience
  • Google AdWords campaign development and management: develop, test, and fine-tune hyper-targeted Google AdWords PPC campaigns to reinforce Leprechaun’s competitive strengths and draw traffic from competitors
  • Content creation for new and existing landing pages based on market opportunity analysis
  • Sales process consultation to assist Leprechaun in efficient lead handling and sale closing