Most website owners have heard of search engine optimization (SEO) but most people do not REALLY have a grasp of what it actually is. As with most things, there are almost infinite details and nuances of the discipline, but to get started most people only need to understand what Search Engine Optimization is in its most basic form.

To put it simply, Search Engine Optimization (SEO) is the art of consistently communicating a message, or group of related messages, on a website. If your website has a targeted message and focused mission, you will be rewarded by the search engines with a higher rank for keywords relevant to that focused message. If your message is disparate and unorganized, the search engine algorithms (rating systems) will score your site for a little of everything instead of a lot of one thing, and therefore your site will rank lower than others.

A few key points that will help your site achieve higher rankings:

  • Be a specialist, not a generalist
  • Use all opportunities to communicate your specialty (Programming, URL Structure, Content, Linking Relationships)
  • Keep a consistent, clear, targeted message
  • User experience is of utmost importance (Is the point of your website obvious to all users? Is the “next action” clearly defined?)

Whether you are taking the first steps towards site optimization or have some road behind you and are not yet satisfied with your results,
give us a ring at (424) 262-1515 and one of our internet marketing specialists will provide you with a free site consultation.