Website Migration

What is Website Migration?

Website migration is the process of moving from the use of one operating environment to another and can can refer to changing a Content Management Systems (CMS) or site architecture.

Why is Website Migration important to you?

Without a comprehensive website migration plan, you can (and will) very quickly lose organic authority and the placement in search engines you may have worked for years on earning. And once the damage is done, there isn’t much you can do to reverse course. Migrating a Website correctly requires significant preparation and thorough monitoring to ensure a smooth transition to your new site. Sadly, there are only two options: develop and implement a website migration plan or develop and implement a traffic loss mitigation plan.

When Migration goes poorly:

When migrating from one Content Management System (CMS) to another or even just changing the look and structure of your existing website, there is a lot to consider. Even if you remember to to do “the basics,” the effect on traffic and revenue can be disastrous if you have not engaged an expert to do the migration and ensure that all the details have been taken care of. (Pictured: a 65% post migration traffic drop – prior to engaging HDP to mitigate against the damage)

Bad Website Migration results without Expert Guidance

When Migration goes well:

When hiring a Website migration expert such as Half Dome Partners, the migration process can actually be an opportunity to increase traffic and improve the user experience. Many business websites that have been around for a while have accumulated a tremendous amount of blog content, press releases, and white papers that are scattered around a website just like a messy office. Half Dome Partners uses the migration opportunity not only to clean up your website, but to re-organize content in a manner that increases your website’s authority for topics that your customers care about. When combining this content restructuring process with a focus on the marketing and sales goals of your website, the resulting increase in business is significant.

Website Migration with Good Results