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SEO

We Have an Internal Internet Marketing Team . . .

Internal internet marketing teams can be great.  They can also be uninformed, ineffective, or worse.  Recent contact with a prospective client reminded us that having an in-house marketing team does not guarantee positive results and may actually be holding your company’s performance back.  Here is the story: John recently when to Sports Chalet (sporting goods store) in…

What is Search Engine Optimization (SEO)?

Most website owners have heard of search engine optimization (SEO) but most people do not REALLY have a grasp of what it actually is. As with most things, there are almost infinite details and nuances of the discipline, but to get started most people only need to understand what Search Engine Optimization is in its…