Video & YouTube Optimization

People love watching videos. Make sure they see yours!

Video Optimization, sometimes called Video SEO or vSEO, is a methodology of strategies, techniques and tactics used to increase the visibility and views of online video content through the major search engines. Depending on the end goal of vSEO, content owners may choose to direct traffic to their website and to a video hosting provider like YouTube, Vimeo, or Wistia.

“Video is 50 times more likely to get organic page ranks in Google than plain text results.”
(Source: Forrester Research)

Make the most of your video production investment
If you have dedicated the time and resources to develop video-based content as a way to engage with prospective customers, you should take the next step and get as many views of that content as possible to raise your brand awareness and grow sales.  Just like traditional SEO, vSEO provides a relatively low cost source of exposure compared to video-based ads and other paid advertising.

Get your videos in the 1st page of search results
In 2007 Google introduced Universal Search in order to “blend” results from “vertical” search engines like YouTube, Google Images, and Google News into its web search listings.  A 2014 study by SearchMetrics indicates that Google integrates Videos into  the first page of search results for 65% of keywords searched, clearly demonstrating the value of having optimized video content related to your business’ products or services online.

Support your Search Engine Optimization (SEO) efforts
Google owns YouTube and YouTube is the world’s 2nd largest search engine.  While Google can take weeks to add a website’s new content to its search index, YouTube reindexes its video content every second.  This means that you can get credit for new, high quality content almost instantly.