Retargeting marketing is an inexpensive web advertising practice. The main purpose of retargeting is to entice past visitors who did not “proceed to checkout” back to your website to complete the sale or conversion (contact you, sign up for your newsletter…).
Simply put, retargeting displays image ads from an advertiser (your company) to a consumer’s screen after their visit to your website. You’ve probably noticed ads for products and services you were shopping for on other websites earlier. Retargeting is a cost-effective way to close deals with potential customers who, for various reasons, did not fulfill the website’s goal during their previous visit.
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